Converting Website Traffic Into Sales

 

 

Using conversion rates is a great way to understand what parts of your B2B website are working and what isn't. Conversion rates are the percentage of web visitors who become leads and complete an action. For instance, a website could convert a visitor into a lead when they fill out a form. Another example would be a visitor scheduling a demo. In order to understand how to improve your conversion rate, you need to understand your buyer's journey. Read this full article to gain more knowledge on converting website traffic into sales.

 

The B2B buyer's journey starts with a research phase. They perform searches on the web and look for solutions to a business problem. They may also seek reviews from peers or user communities. A B2B website should provide relevant information to meet the needs of these buyers. The best B2B websites have an easy-to-use layout that enables visitors to find what they are looking for. Ensure that your site is accessible from any device.

 

After research has been completed, a B2B buyer decides to contact a salesperson. They want to know why the company offers the solution they need. The B2B buyer will then begin the process of choosing the best solution. Once the buyer has decided on a solution, they will be prepared to make a purchase. The sales conversion rate can be affected by the amount of time a visitor spends on a site, the quality of information presented, and whether or not the company provides incentives for a sale.

 

B2B buyers are also more likely to purchase if the content on a website is easy to read. Studies have shown that creating content that is easy to understand increases the likelihood of a purchase by 2.8 times. Additionally, a website's content is critical to establishing credibility with decision makers. Publishing content that is relevant and useful will also keep your visitors engaged. To learn more about website traffic click here: https://sitesonar.io/.

 

The B2B buyer's decision-making process is complicated. A buyer is typically 57% of the way to a purchase before he or she begins to interact with a sales rep. B2B buyers do a lot of research online before engaging with a vendor. They also conduct 12 searches on the web before making a purchase. In fact, B2B buyers are using their mobile devices to conduct most of their research before a purchase. By 2020, 70% of B2B search queries will be conducted on smartphones.

 

In addition, B2B website visitors may face a slow page load time. Moreover, B2B buyers may not return to a website if the company is not providing incentives for a return visit. Ensure that your website's layout is clean and that all forms and links are working properly. A website that provides visitors with a positive experience will encourage them to remain on the site longer and become a lead.

 

A good B2B website will also provide visitors with an easy path to take to convert into leads. It should have a clear value proposition and lead capture mechanisms. In addition, it should also provide visitors with easy access to valuable content. Using a conversion plan can ensure that you are providing the right content at the right time. Keeping this plan in place will help you to continuously optimize your content for B2B buyers. For better understanding of this topic, please click here: https://en.wikipedia.org/wiki/Website.